Product Manager - Paid Media & Personalisation

Summary

As the Product Manager for Paid Media, your goal is to bridge the gap between our first-party customer data and our external marketing ecosystem. You will drive the technical and operational evolution of how M&S identifies, reaches, and converts customers across platforms like Meta, Google, Tiktok etc.

Your role is to deliver a seamless, personalised experience on marketing channels that feels as relevant as a physical M&S store visit. You will provide the capabilities for our marketing teams to drive Return on Investment through advanced audience orchestration, signal resilience, and automated creative delivery across the end-to-end customer journey.

You will set the strategy for the Paid Media product area, creating a prioritised roadmap that balances immediate commercial performance with long-term MarTech scalability.

What you'll do

• Vision & Strategy: Shape the product vision for Paid Media to influence business outcomes; balancing the need for privacy-first targeting (Signal Resilience) with high-performance commercial goals. This includes managing the Paid Media readiness for AI, including Agentic commerce.
• AdTech Orchestration: Collaborate closely data, engineering and marketing partners to align data priorities - specifically focused on Conversions API (CAPI) integrations and server-side tracking to ensure data accuracy in a cookieless future.
• Backlog & Execution: Manage and prioritise a complex backlog of features, including automated audience syncing, product feed optimization, dynamic creative optimization (DCO), and attribution modelling. Define user stories that alleviate manual marketing operations
• Cross-Functional Leadership: Partner with a multi-disciplinary squad (Data Scientists, Engineers, and Marketing Specialists) to ensure product success measures (ROAS, CPA, and Incremental Lift) are defined, tracked, and communicated.
• Experimentation & Growth: Lead the technical framework for A/B testing and "incrementality" testing. Become proficient in user science tools to validate which tactics truly drive long-term customer lifetime value (CLTV).
• Operational Excellence: Gain an understanding of the data pipeline health. Own launch readiness for new ad-tech integrations, ensuring marketing colleagues are ready to adopt new self-service capabilities.
• Personalisation : The Product Manager will lead the development and scaling of M&S’s nextgeneration personalisation capabilities - driving homepage personalisation, expanding personalised content slots across app and web.

Who you are

• MarTech Mindset: An understanding of the digital advertising landscape and how customer data platforms (CDP) feed into external ad networks.
• Data Driven: Analytical and logical approach to problem-solving. You understand how signals (events like 'add to cart' or 'offline purchase') drive machine learning models online and on marketing channels
• Agile Navigator: Experienced in Product delivery in an Agile software environment. You can translate complex technical requirements into clear business value.
• Collaborative Influencer: Good communication skills with the ability to act as the translator between deep-tech engineering teams and commercial and marketing stakeholders.
• Retail/E-commerce Interest: Experience within retail or a high-volume e-commerce environment is highly desirable, especially regarding the use of first-party data for personalization.
• Bias for action : You have delivered high value initiatives, working closely with data science, engineering, and business teams to build trustworthy, realtime, scalable personalisation that unlocks significant commercial impact.

What’s in it for you?

Working at M&S means being part of something bigger - helping to deliver quality, value and service to millions of customers every day. We’re inclusive, fast-moving and always evolving, with a strong sense of purpose and a focus on doing the right thing.

Here are just a few of the benefits that make working here even more rewarding:

• 20% colleague discount on all M&S products and many third-party brands for you and someone in your household, available once you’ve completed your probation

• Competitive holiday allowance with the option to buy more

• Discretionary bonus schemes linked to your performance and ours

• Strong pension and life assurance to help plan for the future

• Tailored induction and training to support your development from day one

• Exclusive perks and savings through our M&S Choices portal

• Market-leading family policies, including parental, adoption and neonatal leave

• 24/7 wellbeing support, including virtual GP access and mental health services

• One paid volunteer day a year to support a cause that matters to you

Everyone’s welcome

We are ambitious about the future of retail. We’re disrupting, innovating and leading the industry into a more conscientious, inspiring digital era. We’re transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen.

We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.

If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.

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