Adoption Lead

Team
Digital & Tech
Store
London Support Office
Location
London, Greater London
Contract type
Permanent
Position type
Full Time
Salary
Competitive + Benefits
Closing date: 4th September 2026
Apply now

How We Hire

Everyone is welcome at M&S. No exceptions. It’s your background, abilities and differences that make you, uniquely you. And when you’re part of M&S, that individuality has the potential to make waves.

About the role

This section tells you all you need to know about the position and its responsibilities, outlining everything we hope to see in a successful candidate.

To stay close to our customers and colleagues, our support teams are in the office for at least three days a week as we believe that skills are developed through collaboration, and that spending time together makes us more creative and connected.

Summary
We're looking for an AI Adoption Lead to partner directly with our BU teams and drive hands-on AI adoption that delivers real, measurable value. Working with tools like Microsoft 365 Copilot, Copilot Studio and Agents, you'll help teams move from awareness and access into confident, everyday use. You'll be the trusted AI partner for your business unit, translating central AI capability into practical workflow change, coaching colleagues, building local champions, and telling the story of what's working. If you're curious, hands-on, love using AI yourself, and get energy from making change happen in the business, we'd love to hear from you.

Due to high interest, this role may close earlier than advertised. We recommend applying as soon as possible.
All the details

What You’ll do

Your key accountabilities will include

  • Act as the embedded AI adoption partner for an M&S business unit, building trusted relationships with BU leadership and operational teams and becoming the go-to person for AI in the business

  • Support the adoption of AI use cases end-to-end, from spotting the opportunity through to embedding into real workflows, including agentic AI opportunities using Copilot Studio, Agents and workflow automation

  • Drive measurable value from AI, moving colleagues from awareness and access into confident, everyday use, and tracking adoption and value metrics for the business unit

  • Coach colleagues to become confident, effective users of AI through role-specific sessions, floor walks and drop-ins, and bring AI to life through engaging comms, success stories and a network of local champions

  • Feed business insight, pain points and use case demand back into the wider AI Accelerator to shape capability priorities, while making sure AI use stays within M&S's Fair Usage, Responsible AI and Data Governance frameworks

Who you are

Your skills and experience will include

  • Experience driving AI, digital or technology adoption in a business or operational environment, with hands-on experience shaping and embedding use cases with business teams

  • Strong working knowledge of M365 Copilot and how AI is used in real workflows, and curious and hands-on with AI in your own work

  • Confident working directly with business stakeholders from operational colleagues through to senior leaders, with strong communication skills that make AI practical, relevant and outcome-focused

  • Change management experience embedding new behaviours and ways of working, comfortable in ambiguity and able to make progress without a fixed playbook

  • Familiarity with Copilot Studio, Agents or workflow automation tooling, awareness of AI Governance, Responsible AI and Fair Usage frameworks, experience building communities or champions networks, and retail or multi-site business experience (all desirable)

What's in it for you

Being a part of M&S is exactly that – playing your part to bring the magic of M&S to our customers every day. We’re an inclusive, dynamic, exciting, and ever evolving business built on doing the right thing and bringing exceptional quality, value, service to every customer, whenever, wherever and however they want to shop with us.

Here are some of the benefits we offer that make working for M&S just that little bit more special…

  • After completing your probationary period, you’ll receive 20% colleague discount across all M&S products and many of our third-party brands for you and a member of your household.

  • Competitive holiday entitlement with the potential to buy extra holiday days!

  • Discretionary bonus schemes awarded based on how you achieve your personal objectives and our performance as a business.

  • A generous Defined Contribution Pension Scheme and Life Assurance.

  • A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.

  • Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing.

  • Industry-leading parental, adoption and neonatal policies, providing support and flexibility for your family.

  • Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family.

  • A charity volunteer day to support a charity or cause you're passionate about through a dedicated day away from work.

Everyone's welcome

We are ambitious about the future of retail. We’re disrupting, innovating and leading the industry into a more conscientious, inspiring digital era. We’re transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen.

We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.

If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.

#hybridrole #LI-hybrid #LI-HB1

Meet the Team

digital_thumbnail.jpg
A group of colleagues gathered around a table, smiling and discussing work with laptops open in a modern office setting.

Being an in-person business

We're at our best when we're close to customers, and for many of us at M&S, that means working in store every day.

To stay close to customers, our support teams are in the office three days a week as we believe that skills are developed through collaboration, and that spending time together makes us more creative and connected. It also means we can solve problems as soon as they arise, learn and grow as a team, build trust, and get closer to our colleagues.

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Halford Head of Technical Program Management
Deepak Data Scientist
Janak Staff iOS Engineer

Being in third-party brands, working on things M&S hasn’t done before… that plays to my sweet spot. I’ve worked in many organisations throughout my career, and it’s rare to see such cause and effect in your work. The way we’re structured means you’re encouraged to solve problems and you have the autonomy to make progress quickly.

Halford (He / Him) | Head of Technical Program Management Read full story

At M&S, we have Data Scientists, Analysts, and Technical Product Managers, who all share a genuine passion for harnessing data to improve people’s lives. And we’re in a unique position where we can actually help many different kinds of people, from our customers to our colleagues in store and in our support centre.

Deepak (He / Him) | Data Scientist Read full story

I think all engineers just love solving puzzles and problems. At M&S, we’re constantly learning new things, whether it’s mastering Swift UI or understanding how customers interact with technology. But this is also a business that listens to engineers and values what we bring to the table. That’s different, believe me.

Janak (He / Him) | Staff iOS Engineer Read full story

Make Your Mark

Upcoming projects

Take part in our M&S Digital & Tech team days. Grow your digital and data skills through our BEAM Academy. Or challenge yourself at one of our business-wide hackathons. We also partner with Women in Data, Databricks and Cajigo to increase opportunities for women in digital and data.

Opportunities to be heard

Your voice and your ideas matter here. Our 8 colleague networks are places to find support, listen to each other and encourage debate. You can pitch ideas ‘Straight to Stuart’, our CEO, or get involved in our BIG (Business involvement Group).

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Colleague Networks

We want you to feel supported, no matter what.

LGBTQ+ Network

Proactively representing LGBTQ+ issues and opportunities to deliver a truly inclusive place to work and shop for our colleagues and customers.

Family & Carers Network

A support network for parents and carers, offering a space for colleagues to share experiences, exchange ideas, and access useful resources.

Culture and Heritage Network

Raising awareness of various religions and cultures through events and comms, to educate others and better represent our M&S colleagues and customers.

Cancer Network

Fostering a supportive and inclusive workplace culture, addressing stigma, providing guidance and raising awareness to empower and assist colleagues affected by cancer.

Forces Community Network

Supporting colleagues connected to the Armed Forces, aiding their transition to civilian life, and ensuring that they thrive in the workplace.

Gender Equality Network

Addressing gender-related challenges, raising awareness, and driving action to ensure equal opportunities for all.

Menopause Network

Initiating and encouraging open conversations about menopause by offering support and sharing experiences.

Health and Wellbeing Network

Providing a safe space for colleagues with all types of health conditions or disabilities and supporting with business initiatives to ensure our stores are truly accessible for our customers.

Benefits

How to Apply

Here’s what to expect at each stage of the application process. This can change depending on the role you’ve applied to. If you need any reasonable adjustments made at any stage, let us know and we can help.

Send us your application

Fill in our short application form and hit submit.

Online assessment

Depending on the role you are applying for, you may be invited to do an assessment. Your Talent Acquisition Partner will guide and inform you along the way.

Interview

We'll invite you to join us for an interview. This could be remote or in person. Here, we'll ask you some role based technical questions and examine the behaviours we're looking for. 

Decision

After we’ve made our decision, we’ll be in touch. If you’ve been successful, we’ll officially invite you to join the team and let you know the next steps.

Adoption Lead

Team
Digital & Tech
Store
London Support Office
Location
London, Greater London
Contract type
Permanent
Position type
Full Time
Salary
Competitive + Benefits
Closing date: 4th September 2026
Reference: 124546